Thanks for the 32 years Geoff!

A massive thank you to Geoff Taylor, who has given Brother 32 years of dedicated service.

With heavy hearts, but sincere wishes for an exciting future, we wish our outgoing BSUK MD an extremely fond farewell into his retirement.

Over the last three decades Geoff has been integral to the continued success of the brand across Europe and the United Kingdom.

Geoff has been at BSME since 2010, a company in which he played a major role in setting up. From sales channels to structure, he was the architect on which we’ve built our solid foundations.

Working across the industrial, home sewing and crafting machines portfolio Geoff has never been afraid to speak his mind and this desire to move Brother forward has continued to make us one of the best players in the market. His suggestions, while not always easy to hear, have pushed our products, approaches and campaigns above and beyond.

He has never shied away from difficult tasks and has been the driving force in developing ongoing relationships between dealers and customers.

But it’s not been all work and no play! While working at Brother Geoff has travelled to Japan, Iceland and Tenerife (to name a few!) and while there he’s swum in the blue lagoon, crooned in the karaoke and taken go-karts for a spin.

On home turf he taught HRH Prince Charles how to sew and created the best performing BSME subsidiary company in the whole of Europe (BSUK).

From all of us at BSME we’d like to say a massive thank you to Geoff for his inspirational and confident leadership, friendship and support. We wish him the same success in whatever he puts himself to next.